In this Pharmaceutical Outsourcing feature, Signant Health's Chief Marketing Officer Scott Connor argues why the industry can’t afford to lose the progress made during COVID-19. He details why the #NoGoingBack industry-wide social movement matters. Chaired by industry members across organizations, #NoGoingBack has shown that competitors can and should collaborate to help protect research and allow it to reach new levels. Read more on how the adoption of technology benefits the greater research, not just COVID-19 vaccines. Interested in joining the movement? Pledge your name by visiting: www.nogoingback.health.